| Abstract [eng] |
In degree work „Model of development of internet – marketing in a ceramic industry“ ways of perfection of model of Internet - marketing to a ceramic industry, theoreticals models of Internet - marketing are analyzed, ways of communication in Internet - marketing, their advantages and the lacks are estimated, the executed analysis Lithuanian and foreign models of Internet - marketing allows to formulate model of development of Internet - marketing in a ceramic industry. In the first part development of information technologies, their influence on business are analyzed. It is analyzed electronic models of business, ways of communication in Internet - marketing, principles of Internet - marketing. The executed analysis of the secondary data proves importance of Internet - marketing for business and positive prospects of development. In the second part position of the Lithuanian ceramic industry is analyzed, to be made the analysis of model of Internet - marketing in the Lithuanian and foreign firms. Results of research show, that the model of Internet - marketing in foreign firms is more advanced than in the Lithuanian firms. Foreign models from Lithuanian differ that they use wider quantity of ways of communication in Internet - marketing, and also use more ways of realization of these ways. In the third part, being based on the lead researches, the model of development of Internet - marketing in the Lithuanian ceramic industry is formulated, criteria of efficiency of communication in Internet - marketing, model of Internet - marketing are defined. The offered model of development of Internet - marketing in the Lithuanian ceramic industry should help to improve activity of Internet - marketing firms, to create opportunities for more effective to use advantages of Internet - marketing, to receive advantages before competitors. Structure: introduction, a theoretical part, a practical part, conclusions, the list of literature. Thesis consists of: 60 p. text without appendixes, 26 pictures, 11 tables, 36 bibliographical entries and 3 entries from Internet. Appendices included. |
