| Abstract [eng] |
This thesis studies a personal image in the public area, more specifically – the expression of self-promotion strategy in social network. The expression of self-promotion strategy is analized using some Facebook profile pictures. The paper gives an overview of people psychological aspect of communication and public presentation. Company's image-building strategies are compared with personal image-building (branding) strategies. The evolution of photography, interpretation and significance of it during these days is discussed. The study itself contains three parts: review of selected photographies, capturing the most common signs in them; ranking elected signs during the audience survey and most important signs elected by respondents during the second audience survey. This reveals predominant signs in Facebook profile photos, gender differences in self-presentation and public respondents observed signs for the first time in this study. |
